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Podcast - Laser Purchase and Clinical Marketing Considerations - Member

May 17, 2016, 15:49 PM
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Laser Purchase and Clinical Marketing Considerations

George Hruza, MD, MBA
Adjunct Professor of Dermatology, St. Louis University
Laser & Dermatologic Surgery Center, Chesterfield, MO

Recorded on: 4/24/15

Listeners will gain knowledge of considerations when purchasing a new laser/light-based device as related to practice, patient need, and treatment. Additional information includes cost negotiation, applied use, upgrades, maintenance, alternative devices and purchase contract agreements. Important clinical marketing tips are also addressed. Dr. Hruza is interviewed by Utpal Patel, MD, PhD.

Disclosures: Received honoraria or gifts from Kythera.


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The American Society for Laser Medicine and Surgery is the world’s largest scientific organization dedicated to promoting research, education and high standards of clinical care in the field of medical laser applications. It provides a forum for the exchange of scientific information and participation in communicating the latest developments in laser medicine and surgery to clinicians, research investigators, government and regulatory agencies, and the public.

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